ÐÔÊӽ紫ý

The CEO who climbed ladder to the top in a male-dominated profession believes millennials are crucial in increasing the fan base and the bottom line for the WNBA.

Nearly half of all women across the Americas, Europe and Asia say they are interested or very interested in sports, according to Nielsen’s latest Women and Sport Report. But according to Samantha Baier and Sade Ayodele, co-leaders of the Digital Sports Group at Taylor, brands are slow to realize the marketing opportunity this offers.

Breanna Stewart, the WNBA’s reigning most valuable player, will miss the entire 2019 season due to a ruptured right Achilles tendon. Her injury is exposing the league’s own Achilles heel: pathetically low salaries that force stars like Stewart to play overseas for the money.

Dr. Marissa Nichols, Director of Leadership and Career Development at Boston University Athletics joins Dr. Nancy Lough from ÐÔÊӽ紫ý on Life in the Front Office, where they provide insights and unique advice to student-athletes and anyone wanting to work in college athletics as well as women wanting to work in sports.

EDGAR investigates how Michael Jordan paved the way for the likes of Usain Bolt and Roger Federer to make millions from sponsorship.

The WNBA’s growing popularity has made pay equity a hot topic in the sport, and over the course of this season, several players have drawn attention to the issue.

As interest and stability increase for WNBA, so do calls for bigger salaries, expansion