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Biography

Nancy Lough is a professor in ÐÔÊӽ紫ý’s College of Education, where she also coordinates the College Sport Leadership certificate program. Her areas of expertise include sport marketing and sponsorship, development of women leaders, gender equity, and in sport. She has served as a consultant for Title IX issues in Nevada, Colorado, and New Mexico.

Recently, Lough served as editor of Sport Marketing Quarterly and the Journal of Contemporary Athletics, as well as the director of the Center for Sport Education Leadership at ÐÔÊӽ紫ý. She was the first female president of the Sport Marketing Association from 2013-15. As the Coalition on Intercollegiate Athletics (COIA) representative for ÐÔÊӽ紫ý, Dr. Lough serves as a voice for NCAA Division I faculty senates on issues in college sport. Additionally, Lough is an executive board member of the ÐÔÊӽ紫ý Women of Excellence, which works to raise funds for women’s sport; member of the Women’s Council, Dean’s Advisory Council; an advisory board member for the Penn State Center for Sports Business & Research, and ÐÔÊӽ紫ý PGA Management program, and University of Colorado Business of Sport certificate program. In addition she has conducted leadership training for a variety of organizations. He scholarly work has earned distinction meriting selection as a Sport Marketing Association Research Fellow.

She has been quoted extensively in media via outlets such as the Los Angeles Times, Wall Street Journal, Canada’s Globe & Mail, and the Sports Business Journal.