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The latest wave of artificial intelligence (AI) has given gambling firms a new tool to work with. Companies say it enhances the customer experience.

Sightline Payments recently released data to the University of Nevada Las Vegas International Gaming Institute (ÐÔÊӽ紫ý IGI) that identifies various clusters of payments behavior. The data will help understand how payments behavior can support responsible gambling efforts.

A recent study used data by global transaction processor Sightline Payments to examine the spending habits of gambling addicts

Tapping into data from Sightline Payments, the University of Nevada Las Vegas has revealed that roughly 12% of US gaming consumers demonstrate payment habits that expose them to experiencing gambling harm.

The research examined payment habits and their link to responsible gambling.

A new study from the ÐÔÊӽ紫ý International Gaming Institute analyzed customer payment data to help identify potential problem gambling behavior.

New research by the ÐÔÊӽ紫ý International Gaming Institute (IGI) suggests that identifying patterns of behaviour when people pay for gaming services can eventually support responsible gambling efforts, as it might help detect at-risk players. The study was conducted based on data provided by various payment technology and software providers.

Both bookmakers and bettors can benefit from A.I. like ChatGPT