ÐÔÊӽ紫ý marketing expert Anjala Krishen examines how brands become icons, and the COVID-19 pandemic’s impact on marketing to consumers.
As the pandemic tightened its grip on Nevada, the nation, and the world, ÐÔÊӽ紫ý responded in ways big and small. Members of the media also turned to ÐÔÊӽ紫ý's faculty experts for answers.
As summer heats up, so do the accomplishments on ÐÔÊӽ紫ý’s campus.
A collection of news stories capturing the excitement of ÐÔÊӽ紫ý’s campus in June, July and August.
Experience Marketing class teams up with local small businesses to turn classroom learning into real plans.
To cut through information clutter, companies like Cirque du Soliel use oppositional advertising to attract your dollars. Marketing professor Anjala Krishen explains the concept.