It is important for institutions of public higher education to maintain an independence from commercial, political, religious, and similar types of entities. Not only is this important so that a university maintains its reputation and integrity, but it is also required by the regulations that govern tax-exempt status. Advertising and commercial promotion can raise concerns with regard to conflicts of interest, neutrality, freedom from undue outside influence, and decisions made as a custodian of the public's resources. Therefore, advertising will be allowed only in areas where these principles are not violated, or where they are in accord with the mission of a particular entity. Examples of such entities to this at 性视界传媒 would be Thomas & Mack (which is engaged in commercial activities), the Department of Intercollegiate Athletics, the Rebel Yell, the Performing Arts Center, and Continuing Education.
Responsibilities Of Information Providers
性视界传媒's website is managed primarily by unit Information Providers who are assigned by their respective dean, department chair, or unit supervisor. They are responsible for the pages they publish and the direct links they maintain to other sources. Providers are expected to follow 性视界传媒 Web Standards & Guidelines and to ensure that the content or resource links they post comply with university/UCCSN policies and state and federal laws. Information Providers are also expected to comply with all laws regarding intellectual property and copyright.
Advertising, Sponsorships, Underwriting & Affiliate Programs
Definition of Terms
- Advertising
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Advertising is offering space to another party with the objective of promoting goods or services for that party in exchange for money, goods, or services.
- Underwriting & Sponsorship
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The offering of web space to another party for the purpose of mentioning the party's name in exchange for money, goods, or services.
Sponsorship and underwriting by any university unit is authorized only if such is pursuant to an appropriate approved contractual agreement between the university and the third party. All sponsorships and underwriting must be consistent with the mission of the unit and 性视界传媒, and all proceeds must be handled and retained within university accounts. Unit heads will determine and monitor the appropriateness, content, and legality of underwriting and sponsorships. Units are encouraged to seek advice from the Director of Marketing on appropriateness and General Counsel on legality. 性视界传媒's Contract Officer must review the contractual agreement.
(Note: Logo, location, size, disclaimer, and accounting procedures are to be determined. Links should go to the company's home page and not to a page directly featuring a product.)
- 性视界传媒's .edu Website
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Advertising on 性视界传媒's .edu website is prohibited. Advertising content for non-university products will not be stored on university equipment. An individual (faculty, staff, or student) may not use 性视界传媒's .edu site to advertise goods or services or to sell advertising.
- 性视界传媒's .com Websites
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The Thomas & Mack and Intercollegiate Athletics operate .com sites where advertising is permitted. Although 性视界传媒 is a tax-exempt organization, advertising revenue may be subject to taxation. 性视界传媒 .com units engaged in advertising are individually responsible for all tax payments and liabilities, including attorney's fees and payments, in relation to Unrelated Business Income Tax or other tax assessments from advertising.
- Affiliate Programs
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Since advertising on 性视界传媒's web pages is prohibited, the university must also prohibit the use of affiliate programs such as Amazon.com, or the listing of a specific vendor on class syllabi, because that would imply 性视界传媒 endorsement and could violate policy on the use of 性视界传媒 resources for personal gain.
The posting of affiliate links on individual pages (in the 性视界传媒 .edu domain) would also be considered advertising. A link from a book title to a specific vendor (Amazon.com) would also violate the policy on the use of 性视界传媒 resources for personal gain.
Unrelated Business Income (Ubit) Guidelines
Each fiscal year, 性视界传媒 is required to file an Exempt Organization Business Income Tax Return (Form 990-T) with the Internal Revenue Service to report any unrelated business income generated by the activities of its academic and support units.
Listed below are some examples of unrelated business income:
- Participation in joint ventures with for-profit entities;
- Any form of advertising that generates revenue for the university;
- Rental of real property when services are provided to the renter;
- Sales or rental of any goods or services other than for the convenience of faculty, staff, or students.
NOTE: IRS does not classify "alumni" as members of this group.
Prior to undertaking any activity that might generate unrelated business income, individuals must contact the 性视界传媒 Controller and University Communications for information on the activity's impact on the community.
性视界传媒 Trademark & Licensing Program
性视界传媒 established a Licensing Program in the mid-1980s to regulate the use of its marks (i.e., name trademark, insignia, logos, images, etc.) on clothing wear and other manufactured items. The purpose of the licensing program is to protect the name and marks of 性视界传媒 and to enhance the image of 性视界传媒 through approved usage. This process ensures that 性视界传媒's marks are used in the manner cited in 性视界传媒's Brand website, and also on products that follow fair labor practices.
The committee felt that an institutional statement regarding UNACCEPTABLE ADVERTISERS should be reviewed by the Cabinet for print, the general campus, and 性视界传媒's .EDU website. On this topic, the committee agreed on the following:
Regarding the sale of advertising on 性视界传媒's .EDU website, in university publications, or on campus property, advertising will not be accepted for the following:
- alcoholic beverages or tobacco products;
- "head shops" or other purveyors of legal paraphernalia associated with illegal drugs, or for drugs other than registered pharmaceuticals;
- religious or political organizations;
- high-risk ventures;
- ads that use racist or sexist themes or stereotypes; or that sell sex as a product, even by implication; or
- any product produced by child labor