ÐÔÊӽ紫ý football helmet in the air at a football game.

ÐÔÊӽ紫ý Sports Innovation Institute News

The ÐÔÊӽ紫ý Sports Innovation Institute aspires to be a nationally recognized hub that integrates sport science and sport business to provide cutting-edge solutions to unique challenges and drive the future of sport. The institute also aims to be a leader in training the next generation of sport scientists and sport business professionals through interdisciplinary education and research.

Current Sports Innovation Institute News

Andrew Woods with Las Vegas Strip in background
Research |

As Las Vegas evolved from a desert outpost into a global hub, ÐÔÊӽ紫ý’s Center for Business and Economic Research has offered insights into the region’s growth.

Cordero Roche wearing a ÐÔÊӽ紫ý polo shirt
Athletics |

Integrated Health Sciences graduate Cordero Roche returns to educate the next generation of sports scientists.

ÐÔÊӽ紫ý Golf
Research |

ÐÔÊӽ紫ý’s PGA Golf Management University Program partners with Las Vegas-based AI technology company Evenplay to study the effects of rewards on skill level.

overview of conference venue with panel speakers on stage
Business and Community |

Co-hosted by the ÐÔÊӽ紫ý Sports Innovation Institute, the inaugural SEICon event brings together dozens of sports, entertainment, and innovation leaders — including several with Rebel ties.

students in spring
Campus News |

News highlights starring ÐÔÊӽ紫ý students and faculty who made local and national headlines.

Spring Flowers (Becca Schwartz)
Campus News |

A roundup of the top news stories featuring ÐÔÊӽ紫ý students and faculty.

Sports Innovation Institute In The News

KSNV-TV: News 3

With the Vegas Golden Knights set to open the Stanley Cup Final against the Carolina Hurricanes on Tuesday, the series is already being felt far beyond the ice. Southern Nevada businesses and workers are poised to benefit from a surge in sports-driven spending.

KSNV-TV: News 3

With the Vegas Golden Knights set to open the Stanley Cup Final against the Carolina Hurricanes on Tuesday, the series is already being felt far beyond the ice. Southern Nevada businesses and workers are poised to benefit from a surge in sports-driven spending.

Local Profile

For years, North Texas has been attracting companies looking to relocate, expand and tap into the region’s growing workforce. On May 20, that conversation landed in McKinney as Plug and Play, the McKinney Economic Development Corporation, SEICon and NTT DATA hosted the Batch 5 Expo at The Clubs of Stonebridge Ranch.

McKinney Courier-Gazette

Artificial intelligence leaders, startup founders and corporate executives gathered Tuesday at The Clubs of Stonebridge Ranch as McKinney positioned itself as a growing hub for innovation and emerging technology. The Batch 5 Expo, hosted by Plug and Play McKinney, the McKinney Economic Development Corporation, NTT DATA and the Sports, Entertainment and Innovation Conference, featured startup pitches and discussions focused on AI-driven business growth and the expanding role of artificial intelligence across industries. The full-day event explored enterprise AI, travel, hospitality and emerging technologies through keynotes, fireside chats and live pitch sessions designed to connect founders with investors and strategic partners.

Christian Science Monitor

The Women’s National Basketball Association (WNBA) and the National Women’s Soccer League (NWSL) keep breaking attendance records – by a lot. Eight new professional leagues have launched since 2020, including softball, volleyball, and lacrosse. The optimism around women’s pro sports is so high that accounting firm Deloitte predicts the global women’s sports industry will surpass $3 billion in revenues this year – an increase of 340% since 2022. By all accounts, it’s not a fluke or a fad. And that’s largely because of one key reason: venture capitalists are pouring money into the burgeoning business of women’s sports for the long haul. Notably, many of them are women investors with decades of experience and capital to spend.

KSNV-TV: News 3

Las Vegas is set to host another Super Bowl at Allegiant Stadium, with the NFL naming the city the site of Super Bowl 63 in 2029 — a return that comes on a relatively short timeline by Super Bowl standards.

Sports Innovation Institute Experts

An expert on psychiatric and mental health nursing.

Recent Sports Innovation Institute Accomplishments

Congratulations to ÐÔÊӽ紫ý graduate student Katsiaryna (Kate) Afanasyeva (Kinesiology, Sports Science) on the publication of her master's thesis research, "Brief Report of Core Temperature Patterns in Triathletes While Swimming in Warm Open Water With and Without a Wetsuit," in the International Journal of Exercise Science. The study was co-authored…
The paper, "Self-selected movement patterns during lateral locomotion with body weight support," was published in Human Movement Science and the result of work done by Department of Kinesiology and Nutrition Sciences undergraduate (Natalia Pravica, Emma Foley) and graduate (Matthew Heninger, Katsiaryna Afanasyeva) students as well as by post…
Graduate student Cyanea Davies has published her thesis: Lower extremity muscle activity during walking with blood flow restriction and body weight support. The publication appears in the latest issue of Biomechanics 2025, 5, 72 and includes co-authors Alina Swafford (Sports Innovation Institute), Keoni Kins (Physical Therapy…
Juha Yoon (Educational Psychology, Leadership, and Higher Education) in Intercollegiate and Professional Sport Management, participated in the ÐÔÊӽ紫ý Sport LEAP executive advancement program, June 16-21. Nancy Lough (Educational Psychology, Leadership, and Higher Education) led the program along with Bo Berhhard (Foundation) for the second year.…
Alina Swafford (Sports Innovation Institute), along with co-authors James Navalta (Kinesiology and Nutrition Sciences). Julia Freedman-Silvernail (Kinesiology and Nutrition Sciences), Nancy Lough (Intercollegiate and Sports Professional Management), and John Mercer (Kinesiology and Nutrition Sciences) published "Physiological and Biomechanical…
Alina Swafford (ÐÔÊӽ紫ý Sports Innovation Institute), Dr. Nate Hollister (Medicine), undergraduate student Scott McDonald, and John Mercer (Kinesiology and Nutrition Sciences; ÐÔÊӽ紫ý Sports Innovation Institute) published a perspective paper representing a call to action to research circus movements. The focus of the paper is on the use of wearable…