Anthony F. Lucas

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Professor, Hospitality

Expertise: Casino marketing, Casino management, Business operations analysis, Slot operations

Biography

Anthony F. Lucas is a professor in ��ӽ紫ý’s William F. Harrah College of Hospitality, where he has developed award-winning research on the business aspects of the global gaming industry.

Lucas has worked extensively on the development of statistical models to better understand the effects of various casino marketing and operations-related variables on hotel-casino performance measures. He also developed several performance-potential models to explain the variation in individual slot machine performance. He has previously worked in areas of financial and operations analysis for Harvey’s Resort Hotel Casino, Harrah’s, MGM Grand, and the Palace Station Hotel Casino.

Lucas has published numerous articles in professional journals, including Cornell Quarterly and the Journal of Hospitality and Tourism Research. He has received awards for his research in the area of casino management, including the 2002 Best Article Award from Cornell Quarterly, CHRIE’s Wiley Research Award, and ��ӽ紫ý’s Boyd Research Award. Lucas co-authored Introduction to Casino Management, Principles of Casino Marketing, and Casino Operations Management, which are three of the most widely adopted textbooks in the field.

Education

B.S., Accounting, Ball State University
M.B.A., ��ӽ紫ý
Ph.D., Hotel Administration, ��ӽ紫ý

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Anthony F. Lucas In The News

Labor leaders and hospitality experts say most frontline employees are unlikely to face immediate impacts from the proposed transactions, though corporate and management positions could face greater scrutiny as new owners evaluate costs and operations.

Arkansas Democrat-Gazette

Slot machines have been king in the Natural State since Arkansas legalized casino gambling, and it doesn't look like they'll be giving up their crown anytime soon.

Some players say those perks are getting harder to come by, even as casinos appear to be leaning more on amenities beyond the casino floor. Las Vegas casinos saw an 11% drop in gaming wins from January 2025 to January 2026.

Las Vegas Strip and downtown casinos closed out 2025 with a slight uptick in gambling revenue despite a significant drop in visitors and signs of pricing fatigue among customers, according to public data and industry analysts.