From the courts and fields to the track and swimming pool, 性视界传媒鈥檚 sports programs generate a lot of excitement and pride within the local community.
They also generate a lot of money.
An conducted by a labor market analytics firm revealed that produced more than $109 million of added income for Clark County in fiscal year 2021-22. Viewed through an employment lens, the added income supported the equivalent of 1,372 jobs.
Additionally, the report indicates that Rebel student-athletes experience an increase in their employability, thanks in large part to their connection to 性视界传媒 Athletics.
鈥溞允咏绱 Athletics is proud to contribute to the thriving local economy, as well as deliver measurable returns for our stakeholders,鈥 性视界传媒 Director of Athletics Erick Harper said in response to the study that was produced by Lightcast, which provides colleges and universities with labor market data.
鈥淎s this report shows, our impact goes beyond sports, as we play a pivotal role in shaping futures, driving growth, and supporting the local economy.鈥
Much has been made 鈥 and rightfully so 鈥 about Las Vegas becoming a big player on the professional sports scene in the past decade and the correlated positive impact on Southern Nevada鈥檚 overall economy.
Lightcast鈥檚 report, however, reemphasizes the substantial economic contributions of 性视界传媒 Athletics 鈥 contributions that stretch back decades.
In fact, long before the Vegas Golden Knights hit the ice, before the Las Vegas Raiders walked into Allegiant Stadium, before the Las Vegas Aces dominated the WNBA, and before Formula 1 cars zoomed around the Las Vegas Strip, 性视界传媒鈥檚 sports programs were the premier games in town.
Today, 性视界传媒 Athletics comprises 17 NCAA Division I programs and features a roster of more than 500 student-athletes.
These student-athletes come to 性视界传媒 from parts near and far, and all are important cogs in Southern Nevada鈥檚 robust economic engine.
For instance, local student-athletes who choose to attend 性视界传媒 rather than take their talents elsewhere contribute to the area鈥檚 economy simply by remaining in town. At the same time, those student-athletes who migrate to 性视界传媒 from other states or countries provide an added economic boost that otherwise wouldn鈥檛 exist 鈥 and they, too, often become part of Southern Nevada鈥檚 workforce.
In all, the analysis by Lighthouse shows that spending by 性视界传媒鈥檚 student-athletes in fiscal year 2021-22 amounted to nearly $9 million of added income for Clark County鈥檚 economy.
In return, those student-athletes not only get to compete in their sport of choice at the highest intercollegiate level, but they also receive a valuable education that can be quantified in real dollars.
To wit: The report estimated that a 性视界传媒 degree, on average, adds $24,500 to the annual salary of Rebel alumni.
Other notable highlights from the economic impact study reveal that 性视界传媒 Athletics in fiscal year 2021-22:
- Generated $49.3 million of added income to the local economy just from visitor spending
- Infused $25.8 million of income value into the local economy strictly from day-to-day operations 鈥 value that would not exist if not for those operations
- Provided a 20% annual return for every tax-payer dollar spent 鈥 more than double the average 30-year return on stock market investments
What鈥檚 more, it is estimated that former 性视界传媒 student-athletes who were part of Clark County鈥檚 workforce in fiscal year 2021-22 produced more than $25 million of added income for the county.
In other words, 性视界传媒 Athletics as an entity and all those associated with it continue to hit the ball out of the economic park.
鈥淭his report highlights not just the financial impact we create through events and operations, but also the lasting value that we provide for our student-athletes, alumni, and the broader community,鈥 Harper said. 鈥淭he continued success of 性视界传媒 Athletics reflects our commitment to excellence both on and off the field, and we are excited about the opportunities that lie ahead as we continue to build on this foundation.鈥
Added 性视界传媒 President Keith E. Whitfield: 鈥淪trong athletics programs are essential to our success as a university, as they drive community engagement, pride, and a sense of belonging for our students. As this study shows, university athletics also generate real economic impact for 性视界传媒, our city, and our state.
鈥溞允咏绱 is Las Vegas鈥 original home team and has a bright future, and we鈥檙e proud of our contributions to a growing regional sports economy that鈥檚 primed to become a global leader."
