Assistant professor Araceli Hernandez (Hospitality) and her co-authors' recent study, "" explores the effects of CEOs’ digital business strategies on firm performance. Published in the International Journal of Hospitality Management, the study examines two distinct digital business strategies: internal business process digitalization and customer-facing digitalization, and their effects on firm performance. The research integrates dictionary-based text analytics with econometric analysis using panel data for a longitudinal perspective.
