Screen Color Standards
Scarlet
RGB: 177, 2, 2 | Hex: #B10202
Gray
RGB: 102, 102, 102 | Hex: #666666
Print Color Standards
Scarlet
Our most widely used color is ÐÔÊӽ紫ý scarlet. It can stand alone in any marketing application for any audience. The broad definition of scarlet is "a brilliant red color with a tinge of orange." It is associated with concepts like courage and passion. It is bold, proud, and rebellious. It stands out in a crowd, quickens the pulse, and causes an emotional reaction when viewed. At ÐÔÊӽ紫ý, scarlet speaks to our passion for life, action, and, of course, rebellion. We display it proudly and use it to support and accelerate our communications and marketing.
Gray
Our ÐÔÊӽ紫ý gray is best used as an accent color rather than as the dominant color in a design.
Dark accent
An alternate, dark accent version of both the scarlet and the gray provide added dimension and depth when designing visuals. This darker accent version is not to be used in place of the primary scarlet.
ÐÔÊӽ紫ý Scarlet
Pantone 186 | CMYK: 0,100,81,4
RGB: 227,24,55 | Hex: #E31837
ÐÔÊӽ紫ý Scarlet Dark
Pantone 484 | CMYK: 25,91,98,20
RGB: 160,49,35 | Hex: #A03123
Accents
ÐÔÊӽ紫ý Gray
Pantone 423 | CMYK: 0,0,0,44
RGB: 159,161,164 | Hex: #9FA1A4
ÐÔÊӽ紫ý Gray Dark
Pantone 431 | CMYK: 11,1,0,64
RGB: 106,115,123 | Hex: #6A737B
ÐÔÊӽ紫ý Rich Black
CMYK: 60,40,40,100
RGB: 0,0,0 | Hex: #000000